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Creative agency, Sodium Halogen, has merged with CPA firm, Alexander Thompson Arnold

Contact: William Donnell, Founder Sodium Halogen



May 1, 2019




Creative agency, Sodium Halogen, has merged with CPA firm, Alexander Thompson Arnold
Sodium Halogen has merged with ATA to become the firm’s digital consulting arm. This new relationship will provide ATA’s clients with additional resources including marketing consulting, app development, and other creative services to further enhance their businesses. The combination of ATA and Sodium Halogen creates a full-stack consulting service to amplify businesses.
“Think of it as left brain meets right brain,” said Stephen Eldridge, ATA partner. “ATA’s analytical thinking is joining with Sodium Halogen’s creative mindset, which means a more diverse business strategy.”
“We’ve been very pleased with what Sodium Halogen has done for ATA,” said partner, John Whybrew.  “They’ve rebuilt our brand and website, improved our marketing, and created software to increase efficiency. It seemed natural to offer the same great products to our clients.”
Sodium Halogen has worked with more than 300 businesses ranging from startups to national corporations, including Chick-Fil-A, MARS petcare, GE Capital and Vanderbilt University. Their recent merger with Nashville-based C4 solutions, added partners Barrett Gay and Quincy Jones, further expanding their expertise to include virtual reality, robotics and app development.

“We believe creating great digital products starts with the customer,” said William Donnell, founder of Sodium Halogen. “Our method focuses on solving your customers’ problems while accomplishing your business goals. We are thrilled to offer this service not only to ATA, but the communities they serve.”

Sodium Halogen’s digital experience starts with their “Designtific Method” that involves research, strategy, idea generation and design. After goals are established, Sodium Halogen will recommend which digital products are best suited for that company. Goals could include (but are limited to) saving time and money, growing revenue, closing more leads or brand awareness.

ATA clients can take advantage of this partnership immediately by contacting their local ATA office.


About ATA

ATA is the premier source of accounting and advisory services helping clients achieve their goals. ATA has twenty-six partners, sixteen offices, and over 250 staff that encompass the teams across Tennessee, Kentucky, Mississippi and Indiana. ATA has been recognized by INSIDE Public Accounting as a national top 200 accounting firm. They were also recognized by IPA 200 as the fastest-growing all growth firm. Learn more about ATA at


About Sodium Halogen

Sodium Halogen’s multi-disciplinary team spent the last 18 years experimenting and refining their process of turning great ideas into solid strategy and great digital products. Sodium Halogen specializes in the design and development of software/application, brands, websites, interaction design (UX/UI) and virtual reality. Sodium Halogen is based out of Jackson, Tenn. and Nashville, Tenn., but serves clients around the world. Learn more about Sodium Halogen at



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